Believe in the Gold

Registered Name: Believe in the Gold

Business No: 834651630RR0001

We are committed to raising funds to help support families battling cancer with medical expenses not covered by Provincial Health Care.

Believe in the Gold

about

About Believe in the Gold

Believe in the Gold is a charitable foundation dedicated to supporting children and families affected by childhood cancer. Our mission is threefold: to raise awareness of childhood cancer, to provide financial assistance for medical expenses not covered by Alberta Health Care or extended benefit plans, and to fund groundbreaking research to improve treatments and outcomes for young patients.

Childhood cancer does not discriminate. It can affect any child in any family. It is the leading disease-related cause of death among children worldwide, claiming more young lives each year than asthma, muscular dystrophy, multiple sclerosis, and AIDS combined.

We are determined to change these statistics. Through increased awareness, community engagement, and strategic research funding, Believe in the Gold is working toward a future where fewer children and families face the devastating impact of childhood cancer.

Believe in the Gold was founded in memory of Jacey Uphill, a courageous young woman who lost her battle with Ewing’s Sarcoma in October 2012.

During treatment stays in the Alberta Children’s Hospital, Jacey adopted the word “Believe as her personal mantra. She dreamed of making the gold ribbon widely recognized and raising greater awareness of this disease that affects so many children and families around the world.

Despite the unimaginable challenges she faced, Jacey remained positive and continued to raise awareness and inspire hope. After her passing, her mother, Shonalie Uphill, founded Believe in the Gold, transforming one young girl’s dream into a lasting legacy of support, advocacy, and love.

REGISTERED CHARITY ADDRESS

Suite 3900, 350 7 Ave SW

CALGARY, AB, T2P 3N9

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